Factor to Evaluate When Hiring Brand Protection Service

posted by: Paula Boyden date: Mar 17, 2021 category: All comments: 0

Now more than ever, with a larger number of consumers remaining home due to the on-going pandemic, businesses need to rely on the internet to continue their operations and reach their market. However, your company would be more exposed to online threats, cybercriminals, and brand abuse.


Since most transactions should be done from a distance, you need to be more careful on the internet and utilise everything to protect your company, like requiring online brand protection services. Due to the sudden influx of online buyers, cybercriminals quickly thought on their feet by causing trouble with each company they try to infiltrate.


Whether you’re running a small business or a large corporation, you are going to need all the help you can get to protect your enterprise from online attackers. Besides relying on law firms, you may want to think about hiring tech companies offering protection solutions. Keep reading below to find out what you need to know before choosing the right brand protection services for your business.


Consider Their Scalability


As a business owner, every financial decision you make matters. If you know you’re in immense danger of a cyberattack, you may want to hire an online security company. But before you do that, you should take a look at the severity of the potential crime at hand.


If you’re experiencing an attack for the first time and several websites in your industry have gone down recently due to cybercriminals, you need to contact anti-piracy services immediately. However, you must be familiar with their policies and scalability features.


It will help to know the extent to which the company you hire is willing to protect your brand from online crooks, starting with what their solutions entail. A brand protection company must prove to you that they can assess the risks your brand could face and provide the necessary solutions accordingly.


Determine Their Capabilities


When you’re facing online threats, it’s best to hold on to the services of cyber intelligence firms for as long as it takes to keep your business and your customers safe. Besides your website, if you’re running multiple social media accounts, you may require social media brand protection.


You never know when criminals will try to hack into your database. With enough time, they can force their way through any channel they want using their advanced software and skills. They will go to lengths to trick your customers and pretend to be your brand.


If your company is dealing with IP infringement, the cybersecurity firm you hire should have a broad scope of services that exceeds your website. They may need to scour search engines and various online platforms to stop cybercrimes from happening.


Take Note of Their Success Rate


Besides focusing on long-lasting results of anti-phishing services and other online security solutions, it’s crucial to acquire brand protection that provides immediate outcomes. When you lose access to your data, you need to regain your control right away to avoid the failure of your company.


A cybersecurity firm has to prove how fast they can deal with situations similar to yours, including how efficient they are at detecting and removing infringements. At most, you need success rates over eighty percent within the first three days. If the company you’re looking to hire can assure you of all of that, then you should not hesitate any longer.



When it comes to hiring a tech company offering brand protection solutions, you need to understand their scalability, reachability, and success rate. If they tend to prolong counterfeits based on their previous clients, you may want to avoid them because they aren’t protecting your business enough.


A professional online security firm should be committed to providing anti-phishing solutions, anti-piracy solutions, and other services. After all, it’s their obligation as professionals to defend your brand from online criminals.


Are you looking for brand protection that offers brand protection solutions? FraudWatch International are brand protection specialists with over 18 years’ experience protecting their customers against phishing, malware, and social media and mobile apps impersonation. Get in touch to learn more about their services!


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